To launch their social media campaign and inaugurate their new store in Dubai Mall, Adidas hired the Reliable Robotics Quadruped Robot. The sporty build of the robot was fitting to convey the campaign to its brand ambassadors.
The quadruped robot was decaled with the memorable adidas branding that was flashed in all angles while the robot performed its tricks for the camera.
Adidas introduced its brand ambassadors to the quadruped by gifting a pair of its new line of shoes on the top of the robot – securing the organizations’ innovation and ability to keep with the ever changing